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Pest Control Insulation, LLC is glad to have you as part of our family. We encourage independent and creative marketing and sales strategies to make the most of your TAP® Pest Control Insulation service offering.

Our Brand is our most valuable asset in visual communications. It embodies the growth, personality, service delivery, and forward momentum intrinsic to who we are and serves as the first impression of our product and service offerings. We created this Visual Identity Standards web page for your use. There are certain standards that must be followed to maintain consistency, congruency, and legality.

We ask you, as our client and partner, to abide by our Visual Identity Standards within this page when marketing our product(s). This allows consistency, congruency, and legality with regards to our image and allows TAP® Pest Control Insulation to become THE insulation product homeowners request to have installed in their homes.

If you have questions, please contact our Marketing Team at (770) 766-6050 or at marketing@TAPinsulation.com.


Contents


Our Brand

Intro

Pest Control Insulation carefully crafts our look and feel so that we present a consistent, innovative, and distinctive appearance across all mediums of visual communication.

What is Brand?

Brand is not a collection of stuff or a simple logo. A brand is a collection of symbols, experiences, and associations connected with an organization, product, or service. Simply, it is what people think of when they come into contact with you or hear of you. It is an expectation of an experience and the emotional taste following an experience. Brand is attention to detail.

Mission

Pest Control Insulation provides pest management professionals and home builders with new revenue opportunities through innovative environmentally responsible, and high-value pest control and insulation products.

Brand Promise

Innovative Products. Trusted Support. Extraordinary Service.


Our Name

TAP® stands for Thermal Acoustical Pest Control Insulation and is a trademarked product name. These are the standards to follow when using this name in literature or written form of any kind.

Headings/Subheadings/Titles/Individual Presentation
T·A·P® Pest Control Insulation (always use the mid dots when available)

Body Copy/Simple Text
T·A·P® Pest Control Insulation (mid dots may be omitted)

FULL NAME: Thermal Acoustical Pest Control (TAP®) Insulation

Approved Uses

T·A·P® Pest Control Insulation

T·A·P® Insulation

T·A·P®

TAP® Pest Control Insulation

TAP® Insulation

TAP®

TAP (in paragraph format only)

NOT Approved for Use

TAP Pest Control

T·A·P Pest Control

TAP pest control insulation

Tap

tap

T.A.P.

T.a.p.

t.a.p.

t·a·p

T·a·p


Our Website

The web address for Pest Control Insulation is:

TAPinsulation.com

or

www.TAPinsulation.com

and must be written in this format with the first three letters of the URL capitalized—no exceptions!

In Canada, please use TAPinsulation.ca in the same manner as listed above with the first three letters of the URL capitalized.


Our Company Name

The official company name associated with TAP® Pest Control Insulation is Pest Control Insulation, LLC. When referencing this name, please use these standards”

Approved

PCI

PCI, LLC

NOT Approved

P.C.I.

PCI, Inc.


Our Mascot

Tapper is the name of the TAP® Pest Control Insulation mascot—the anteater. He is a trademarked part of our logo and may not be combined, altered, or changed in any way without the express consent of Pest Control Insulation, LLC.


Our Logo

The logo should always have ample breathing room. Maintain a generous “safe” area equal to 75% of the height of the logo on the top, sides, and bottom. This frames the logo with visually equal padding.

Digital files with an EPS extension below should be used for printed materials. Digital files below with a JPG extension should be used for on-screen viewing. If you are sending artwork to a vendor, please consult with them for their preferred file format(s) prior to production. Please refer to our color palette for details on colors.

Below you will find logos approved for marketing your TAP® Pest Control Insulation service offering. You may opt for JPG or EPS formats. Please use wisely as your decisions impact the perception of our brand. Please help us protect it!

Preferred Logos

Web Badges

ENERGY STAR® Logos

Incorrect Use

Do not change the size or position of any of the elements of any logo.

Do not add unapproved text to any logo.

Do not change any of the colors of any logo.

Do not add any effects to any logo.

Do not distort any logo in any way.

Do not use low-quality copies or try to recreate any logo. All logos are available to download above at any time.


Our Colors

The following colors represent the TAP® Pest Control Insulation brand and should be used when creating independent marketing or sales collateral for your TAP® Pest Control Insulation service offering(s).


Our Typography

The following fonts represent the signature and voice of the TAP® Pest Control Insulation brand and should be used when creating independent marketing or sales collateral for your TAP® Pest Control Insulation service offering(s).

Web Fonts

When representing TAP® Pest Control Insulation on the web, please use the following web fonts in place of our usual fonts.


Our Trademarks in the US and Canada


Our Sales & Marketing Claims Guidelines

1. Use of Implied Safety Claims

The Environmental Protection Agency (EPA) is cracking down on the use of marketing claims for pesticides that “imply” that a particular pesticide is safe. With this in mind, the following words and phrases should be avoided when marketing and/or selling TAP® Pest Control Insulation:

  • TAP® is safe for use
  • TAP® is harmless
  • TAP® is non-toxic
  • TAP® is benign
  • TAP® is non-poisonous

The appropriate language should state that, “TAP® is acceptable for use around humans and pets.” Information or discussion regarding the properties of boric acid itself (as opposed to the properties of TAP®) may be provided if desired.

2. Claims Regarding Types of Pests TAP® Controls

TAP® only controls the insects that are listed on the product label, and any marketing or sales claims cannot deviate from this list of insects:

  • Ants
  • Booklice
  • Centipedes
  • Cockroaches
  • Crickets
  • Darkling Beetles
  • Earwigs
  • Millipedes
  • Silverfish
  • Sow Bugs
  • Termites (including Formosan Termites)

3. Claims That TAP® “Repels Pests”

TAP® does not repel insects; it kills them. The active ingredient in TAP® is boric acid, which is not a repellent of insects. Studies have shown that pests are unable to detect the presence of boric acid and, therefore, pests cannot be repelled from a substance that they cannot detect. Boric acid’s effectiveness in killing self-grooming insects is in a large part due to the fact that they ingest the substance without knowing that they are ingesting it.

4. Personalized/Customized Product Naming Rights

Pest Management Professionals are welcome to create an original or proprietary name for their insulation program or service, but federal and state regulations prevent naming the insulation itself anything other than the registered product name: TAP® Pest Control Insulation. Because the EPA and the individual states require registration for pesticide products, PMPs must remain aware that marketing our product as any name other than TAP® may be considered the sale of an unregistered pesticide. The registered symbol (®) must be used the first time the word “TAP” appears within a print document or on a web page. If you have further questions about using a proprietary name for your insulation program, please contact us.

5. Response to Pesticidal Claims of Non-Registered Insulation Products

Association of Structural Pest Control Regulatory Officials (ASPCRO) Arizona Pest Professional Organization (AZPPO) Cellulose Insulation Manufacturers Association (CIMA) Florida Pest Management Association (FPMA) Georgia Pest Control Association (GPCA) Greater Hall Chamber of Commerce Habersham Chamber of Commerce Insulation Contractors Association of America (ICAA) New England Pest Management Association (NEPMA)
National Pest Management Association (NPMA) National Insulation Contractors Exchange (NICE) National Wildlife Control Operators Association (NWCOA) Pest Control Operators of California (PCOC) Professional Pest Management Alliance (PPMA) South Carolina Pest Control Association (SCPCA) Tennessee Pest Management Association (TNPMA) Texas Pest Control Association (TXPCA) Virginia Pest Management Association (VPMA)
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